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Hello, I am
JON MARON

Marketing & Communications Leader

About Me

Marketing, strategy, and public relations professional with 20 years of experience in understanding customer’s needs; developing products & services to meet those needs, and creating strategies to achieve company goals.

Opportunity

To serve on the executive team and drive towards creating sustainable excitement, awareness, sales, and revenue around new products, the brand, and services that are offered either digitally and/or through various sales channels. To maximize marketing and PR in ways that offer sustainable impact with the least amount of investment.

Approach

My approach is based upon both sound business planning and creative design strategy. I use business thinking that assumes pure rationality and objectivity for ROI measurement, it’s clean, economic, and results-oriented and assumes answers are simply right or wrong.

Then augment it with a designer’s approach based upon iteration, human interactions, and experience (the UI and UX) for both products and the brand. It’s always a bit “messy” and instinct is as much a part of the decision process as research or facts. Answers are not always about right and wrong as much as they are about better or worse. Failing faster comes to mind for me here. Good marketers and strategists know that it’s as much about art as it is about science.

Brands I've Worked With

Key Capabilities

STRATEGY

Develop and implement comprehensive marketing strategies that align with your business objectives and drive revenue growth.

PERFORMANCE MANAGEMENT

Optimize digital and traditional marketing channels to maximize ROI and drive customer acquisition, retention and revenue.

BRAND MANAGEMENT

Elevate brand awareness and positioning through innovative campaigns, compelling storytelling, and strategic partnerships.

THOUGHT LEADERSHIP

Crafting powerful content that positions people, brands, and services as a trusted voice in the market. Translating complex industry knowledge into engaging thought leadership that drives education and brand awareness that establishes leaders in the market for media and customers.

PRODUCT MARKETING

I cut through the noise! Creating compelling marketing that showcases what makes products and services unique. By understanding customer needs and competitor landscapes, I develop messaging that positions products or services as the clear choice in the market.

BUDGET OVERSIGHT

Manage the marketing budget effectively, ensuring efficient allocation of resources to achieve strategic goals.

TEAM COLLABORATION

Lead and mentor a high-performing marketing team, fostering a culture of creativity and excellence.

STAKEHOLDER ENGAGEMENT

Collaborate with cross-functional teams and executive leadership to align marketing initiatives with overall business objectives.

What I Do

Flip for more

Growth Marketing

Possess expertise across B2B, B2C, Enterprise, and growth marketing, offering strategic direction to diverse audiences, driving targeted customer acquisition, retention, brand loyalty, MQL’s and SQL’s ultimately maximizing ROI.

Product, Brand and Go to Market Planning

Wielding a combined power of brand storytelling, digital marketing, and sales strategy to orchestrate seamless customer journeys. This unified approach fosters brand advocacy, streamlines GTM efforts, and fuels consistent revenue growth.

Business Acumen with a Marketing Heart

Bridges the gap between marketing and sales, leveraging data-driven insights to craft compelling campaigns. This results in highly qualified leads, improved customer satisfaction, and a strategic roadmap for global market expansion.

Coach and Mentor

Specializing in helping organizations create high-performing teams and executable strategies. Leading teams for clients and organizations to generate a vision, creating an atmosphere of trust, leveraging diverse views, and encouraging improvement, innovation, and accountability.

Value Creation

Creating value for the organization, my teams, and the customer in the overlapping space between strategy, change management, finance, marketing, and technology with a focus on leadership as a team sport.

Strategic Development

Listen intently and sort through the clutter to find the best route. This is not always a skill that can be taught. It is a distinct way of thinking, a unique perspective on the world at large that has served me well over the years. And always taking into consideration the needs and thoughts of my stakeholders, shareholders and peers.

Portfolio Coming Soon

Work Experience

Lexmark International, Head of Marketing and Product, New Ventures Team

Seattle University, Adjunct Professor of Business, Ethics and Marketing

The Broad Reach Group, Partner, SVP Marketing and Communications

TCL Corp, Global VP Marketing and Communications, North American CMO

INRIX Inc, VP Global Marketing, Corporate Communications and Mobile Strategy

HTC America, Global Vice President Marketing and Communications, Americas CMO

Education

Seattle University, Albers School of Business and Economics – MBA

Seattle University Center for Leadership – Executive Leadership and Management Certificate Program

Harvard Business School, Advanced Excel Modeling - Certificate Program

University of North Carolina, Kenan Flagler Business School – Executive Management Certificate Program

Dean College – Communications

Testimonials

“Jon has achieved a professional level in the areas of management and leadership, which could be considered remarkable and certainly represents one of excellent maturity.”

“As a colleague and a member of the team, he pursued every task with vigor and total competence. He had a wide range of skills and made them all available. As a business professional, he is very capable of handling all tasks on his own with outstanding results.”

"He is an excellent team player and is well-liked by his peers. As a result, it is easy for Jon to solicit input from all members of the department”

“He possesses the highest ethical standards based on respect for the individual.”

“Jon is a savvy progressive marketer, and I'd recommend him to either a client-side operation or an agency.”

“His work is ahead of its time demonstrating how to build a brand with limited funds using contagious ideas and amplifying them through digital media and PR."

"He has strong ideas, and, just as important, knows how to execute them to get strong business results.”

“Jon was nothing short of a fantastic leader and mentor of mine the entire time we worked together.”

“I can honestly say I learned more from my time with Jon than any course I took or any conference I attended. Life in a start-up brings constant change and "fire drills," but with Jon at the helm, things always seemed a little less intense, and it led to an increase in progress as a result."

" I would jump at the chance to work with Jon again, and I know any organization is lucky to have him as a part of the team.”

“I had the great opportunity to work for Jon twice in my career in the wireless industry (at HTC and Alcatel). Yes, he was a great boss, but he is an even greater mentor and friend.”

“Jon used his professional experience and intuitive skills to not only be extremely successful in bringing bottom-line results but also shared this knowledge and expertise with his peers and teams.”

“His encouragement and constant interaction allowed high performance within his teams, so they succeeded or failed together, creating tight bonds of loyalty to the company, the team and each other."

“What I valued most was his ability to promote personal accountability by providing clear communication and buy-in as to the culture, vision, and goals that he designed and laid out. I would jump at the opportunity to work with him again and feel he will be a valuable asset for any organization."

“Jon is a stellar marketing executive and team mentor who has led amazing organizations in developing and growing their brands.”

“Through his insights-based planning, campaign development, creative direction, media strategy/partnerships and quantitative post-launch analysis, he has directly impacted the bottom line for Alcatel, Blackberry (TCL), HTC, LG and Sony Ericsson. Working together we continuously challenged each other to make our strategy and campaigns work harder to drive business growth and market penetration.”

“I have known Jon for over ten years and have worked with him at Sony Ericsson, LG, and HTC. Together, we have built integrated initiatives that drove consumer engagement to unprecedented levels.”

“Jon is smart and creative, but it's his intuitive skills that set him apart. He is always on the vanguard of the newest thinking and finds ways to seamlessly involve first-to-market concepts into his messaging.”

“His relationships across the industry and the country reside across all levels. With them, he has been able to better build marketing efforts that are the envy of the industry. He is a great partner and would be an exceptional addition to any organization. I highly recommend him and look forward to having the opportunity to work with him again sometime soon.”

“Jon has a unique ability to identify the strengths of his partners and maximize them to develop the best team to deliver the best end product.”

“His vision allowed us to push the boundaries of conventional marketing and introduce innovative ideas across the board. Jon has multiple leadership qualities that make him uniquely qualified to head the marketing organization of most any company. Among them is the vision to anticipate future opportunities and the knowledge to take advantage of them.”